Calculated Production

For Calculated Production, Model has transformed the gallery Exchange Production into an art production line by hiring four assistants who will work full time during the gallery’s open hours throughout the run of his exhibition. Their task is to produce work inspired by the guidelines set out in a 300 page book that Model created expressly for them. Once a work has been completed, it will be reviewed online by an advisory board consisting of artists, art advisors, gallerists and collectors. The board will assess the work so that Model can better decide whether the work should be signed or destroyed.